A showroom is generally a space located within a building that is primarily designed to exhibit a certain good or service. Some of the most common examples can include a space on a sales floor intended to exhibit the latest line of motor vehicles. As these locations are integral in most marketing campaigns, showrooms are frequently found at or near the front of a building. This will enable customers to pass by a certain display immediately upon entering the premises.
Showrooms tend to be large, open-air spaces with adequate internal lighting and large windows for external exposure. Overhead illumination is common, as this scheme will provide the interior space with more of an "open" appeal. As most showrooms are highly interactive, a representative or salesperson will commonly be located nearby, as he or she will be ready and able to answer any questions that a potential customer may have.
In the real estate market, a showroom is perhaps one of the most important locations in an office. These areas will likely display the latest housing deals; pictures of the most popular properties and prices well within view. Larger estate agencies may also use a showroom to display a commercial or industrial project in the form of an architectural model. This physicality will allow potential buyers to have a "bird's eye" view of the location or structure that they may be interested in. Thus, showrooms are powerful and essential tools that can help a business more successfully market their product or service.